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Applebee's Exterior

Non-Traditional Licensing Opportunities

Bring the comfort of the Applebee’s neighborhood grill and bar to where your guests are. Growth venues include:

  • Airports
  • Casinos

Non-Traditional Licensing Details

  • Financial Requirements: Varies depending on concept
  • Qualification & Approval Process: See domestic process
  • Initial Franchise Fee (depending on concept): $35,000-$50,000
  • Royalty Fee: 4% of Gross Sales
  • Advertising Fees
    • National Advertising: 3.5%
    • Local Advertising: 0.25%

License Term: 10 years

Learn More